There is a commercial airing now which advertises some product then shows a man blowing a bubble and encapsulating a kitten in the bubble. The man says something like "We can put kittens in bubbles" and this has nothing at all to do with the product. Same strategy of transference.
totally agreeing with Matt...selling a food product definitely requires a cleaner looking set and, much as i like kittens, i don't want to think about kitten hair in my salsa.
It's a cute concept (because who doesn't love cavorting baby animals?), but yeah... that set was pretty nasty-looking to be hawking a food product. And honestly, when I'm thinking of salsa, Brooklyn is not the first place that comes to mind.
SUCH good salsa and SUCH cute kittens! They filmed this at an animal shelter, not in a kitchen. And you may not think of Brooklyn for salsa, but they don't make your ordinary salsa...
But then, if I want to taste PBR and bitterness, I'll just go to a liquor store and grab a lime or two at the checkout.
I guess I can get a pack of American Spirit smokes to throw in there, too while I'm at it.
But yes, that set was uncool for a food shoot.
...Maybe they were Hipster Kittens in their dirty hipster apartment?