Failed Food Launches

ShortList Magazine put together a list of foods that didn't catch on. Do you recall the McLobster? I don't. I remember EZ Squirt, but I never tried it. Never wanted to.
Last time I checked (lie: I never have) people have always been happy with the colour of ketchup. Tomatoes are red. Ketchup, made from tomatoes, is also red. Move on. Heinz, the people who should really know about these things, decided that it would be necessary to bring out green, purple, blue and 'mystery' coloured ketchup turning a popular sauce into a terrifying experiment. Children and the colour-blind were nonplussed. The rest of humanity wept.

Read about these and more, and be glad these things are not on your menu today. http://www.shortlist.com/shortlists/list/793/failed-food-launches -Thanks,  Ben!

Never jived with the green stuff but I do like how they launched Simply Heinz, ketchup without high fructose corn syrup. Whether it'll sell well enough to stay on shelves is another matter.
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I definitely used to ask my parents for the Green Ketchup, and then the Purple margarine which also appeared at that time.

Also, McLobster isn't a failure–it's quite popular in the Maritimes.'

Re: Dasani, I think this is a UK article and Dasani was likely pulled out of that market.
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I remmeber the McLobster. I was visiting the beautiful state of Maine and saw McLobster sandwhiches on the menu at a McDonalds.

I thought it was such a waste of good lobster tails. Especially considering how easy it would be to have lobster that was prepared fresh in local resturants.

I remember the green ketchup too. I can understand marketing people might think changing colors would appeal to kids. However, they might have chosen a color that doesn't make the ketchup look like it came out of a baby's diaper.
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Is it sad that I actually liked Coke black? I don't even like coffee and I like that stuff. Of course now people are going crazy with the whole Four-Loko and Drank beverages. I think Coke just had bad timing. Sad for them.
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The McDonalds lobster roll is not a flop. My wife grew up in Gloucester, MA and had two lobstermen in her family. She gets one whenever we get up to New England unless we are going to Red's Eats.

Remember Crystal Pepsi and Tab Clear?
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I gotta stick up for Dasani. The best water I ever tasted came from a well in the mountains in Colorado. Delicious. Clean. I loved it.

Dasani tastes exactly like that water.
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