(YouTube link)
First, watch the video. Then come back and read the rest of this description. J.W. Suchow and G.A. Alvarez studied how motion affected awareness of color change in their research on change blindness. Try it yourself!
Keep your eyes fixed on the small white mark in the center. At first, the ring is stationary and it's easy to tell that the dots are changing. A few seconds later, the ring begins to rotate and the dots suddenly appear to stop changing.
But play the movie again, this time looking directly at one of the dots and following it as the ring rotates. You will see that, in fact, the dots had been changing the whole time, even during the rotation—you just didn't notice it. This failure to detect that moving objects are changing is silencing.
The findings were published in the journal Current Biology, with an abstract available online. Link -Thanks, Rob Hartmann!
Comments (10)
That's why American cars can hold a super big gulp...
That is unless it's filled up to the top with soda. Then it's just meant to be enjoyed quickly I guess.
for real though. i don't believe companies look into the long-term effects of products before they bring them out. the only thing they think about is "will this product be profitable". it's really sad that they would rather exploit our weaknesses to make the big bucks than offer something we would actually need.
Fortunately, our gracious hosts recognized that our eating habits were a little different, so they always purchased bottled water in advance for us so we could have it with our meals. Quite a neato experience, all in all.
She's sitting in the car driving down the freeway with two yelling kids in the backseat and most likely she's on the phone at the same time. She isn't really paying attention and grabs her drink cup to take a sip and when she tips the cup up to drink from the bottom she gets a face full of steaming hot -insert fried food and/or spicy sauce- drops the cup of soda all over herself and wrecks the car. Equal portions irresponsible driver and bad packaging, but you know it will happen. Heck, what if the cup is full of coffee or other hot beverages, even worse. Besides this package is designed to cheat you out of your money and food. You're clearly getting a much smaller portion of the drink and food and you know the price won't drop to match the loss of product. Just another reason to eat real food.
The McDLT was a joke compared to this.