iPad Owner: Selfish Elite?

Got an iPad? You're a selfish elite! Criticize Apple? Then you're an independent geek.

That's the conclusion of a new study of the psychological profile of iPad owners and iPad critics:

Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

96 percent those most likely to criticize the iPad, on the other hand, don’t even own one, although as geeks, they were slightly more likely to do so than the average population — and far more likely to have an opinion about the device one way or the other (updated). This group tends to be “self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,” said Koelkebeck.


I'm a lazy, upper middle class, underachiever who drinks local beer in returnable bottles (which are going away because of more lazy people that don't return the bottles!), and have been kind multiple times just in the last month (mainly due to my work with children).

I have two iPads. Maybe the more you have the less likely it is to be true.
Abusive comment hidden. (Show it anyway.)
Each iPad has a teeny tiny laser etched PT Barnum seal of approval on the back (and it's in Gold Foil if you were especially stupid and bought the 3G models).
Abusive comment hidden. (Show it anyway.)
Isn't this just stating the obvious, true of any expensive object? Person who can afford -blank- is rich, therefore potentially snotty and successful. I dislike this pop-psychology. Or maybe just pop-statistics, creating a psychological profile.
Abusive comment hidden. (Show it anyway.)
This does pander to my prejudices. My perception of apple over the last decade, from the onset of itunes not supporting mp3 onwards, has been of a company that does was well on the way to being 'evil' as google puts it.
Abusive comment hidden. (Show it anyway.)
Well, Apple does have the ol' forbidden fruit with the bite out of it, as it's logo. So, being that I have a G3-what does that make me? My guess would be antiquated prole underachiever. Or an anacrhonism.
Abusive comment hidden. (Show it anyway.)
Login to comment.
Click here to access all of this post's 13 comments

Email This Post to a Friend
"iPad Owner: Selfish Elite?"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More