[YouTube Clip] - via reddit
Old Spice has recently released a series of Manmercials, nonsensically funny 30-second ads for its new body wash, with the following messages:
"We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it."
"Don't smell like sunsets and baby powder. Smell like jet fighters and punching."
"What's better than seeing a hot girl on a beach? Nothing. Nothing is better. Maybe nachos. A hot girl lying on nachos. But that's impossible. "
Now that's advertising! And by the way, I'm on a horse.
Comments (25)
i would agree that male beauty products is a viable and possibly very profitable market, if spun well.
That said, I'm sure some wives will buy the bodywash for their husbands so they can "smell more like men". And a lot of guys will be hoping they'll have sex that week if they use the soap. Geez louise....
advertising freak that i am, i have to say this is brilliant marketing. by broadly acknowledging the undertones of commercials aimed at men they've created something hysterically funny. bravo.
also, old spice does make you smell manly.
You know what my wife likes? When I smell like I've been cooking dinner. Which is most nights.
Loved it.
Legend.
Wait for it.
Dary.