What Your Taste in Beer Says About You

The market research firm Mindset Media studied the cultural and economic behaviors of beer drinkers and discerned certain trends among buyers of particular beers. Among the brands studied are Budweiser, Bud Light, Corona, Heineken, and Blue Moon. Beth Snyder Bulik wrote about the study in Ad Age. Here's what she wrote about Budweiser drinkers:

True to form, Bud drinkers are sensible, grounded and practical. They are the polar opposite of daydreamers and don't easily get carried away. These beer drinkers also don't like authority—can anyone say union?—and are emotionally steady people who live in the here and now. However, what may be a bit surprising is that people who prefer Bud can also be very spontaneous and tend not to do much advance planning.

Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.


Link via The Presurfer | Photo: U.S. General Services Administration

This seems like a bunch of hogwash. According to that article, I should be a non-organic food buying, conservative republican stiff. Nothing could be further from the truth. I just choose to abstain because I don't enjoy the taste of alcohol or the feeling of being tipsy.
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I only know 2 of the explained beers, so ... That puts me Way outside the American Box... And then- Budwiser is just non-interesting tastewise and Corona is nice on very hot summer-evenings. :-)

My personal list-
1- Guinness Stout the Darker the better as far as I'm concerned... :-D
2- Tripel trappist Westvleteren and other trappists in general for a nice long evening
3- Duvel on a daytime summers-terrace downtown
4- Stout Mede for special occasions
5- And for daily consumption if we do not drink wine with dinner- Palm and Grolsch lager

The rest of my list is about 40 long, so I have something to choose from. But then again- Here in the Benelux-plus-Germany corner of the world, we have plenty of interesting beers to taste. :-D
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Uh, the article makes no mention of the fact that all beers have different marketing campaigns aimed at differing demographics. What a bunch of nonsense.
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This seems like a bunch of hogwash. According to that article, I should be an organic food buying, liberal democratic stiff. Nothing could be further from the truth. I just choose to drink because I enjoy the taste of alcohol and the feeling of being tipsy.
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I agree this sounds like a lot of crap. When I drink beer it is usually Corona. In the past I always prefered Heineken and my favorite beer is Tiger. Tiger is nice and smooth with little alcohol content. There is no room for psychology around beer.
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Did the demographic create the market segments, or did the marketing make the demographic? Are we sure people don't fit into these nice (and wrong) categories because those are what these companies have been advertising to for the past forever?
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They are dead on about Heinekin drinkers. I always called it "crappy lawyer beer" because lawyers with lots of money and no time to find a decent beer prefer it for the status.

(Yes, I'm an incredibly snobby beer drinker.)
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[...] What your beer brand can reveal about you [...]

Seems like a lot of commenters here couldn't understand statistics or probability to save their lives.

Nothing in the article said anything like "all Bud drinkers hate authority", they just noticed a trend the researchers themselves didn't expect to see.
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"Corona drinkers are ... 38% more likely to own three or more flat-screen TVs."

Hahahaha! That's just so bizarre and out of left-field.
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"ABSTAINERS
It probably doesn't take a psychographic profile to discover that those people who refuse to drink beer at all don't like to loosen up very much. They are socially conservative and see many issues as black and white. Teetotalers honor tradition and authority and prefer a less-hectic social life."

orr,, they care about their health.
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