Fancy fast food takes regular old fast food and turns it into gourmet (looking) food. I'm sure it doesn't taste as good as real four star cuisine, but it sure does look delicious. Best of all, there's plenty of recipes so you can duplicate the efforts.
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Chain food is designed to taste good, and yet it often fails. I'd love to imagine this quaint little quiche is a gourmet delight. Countless breakfast-desperate, chain-indiscriminate mornings tell me otherwise.