NEW FEATURE: VOTE & EARN NEATOPOINTS!
Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem for T-shirts, hoodies and more over at the NeatoShop!


How to Use Cute Animals in Advertisements


[YouTube - Link]
When Samsung decided to use bunnies, kittens, puppies, and even a hedgehog to promote their new cell phone, what they got is this: video clips with cute factor so high it's off the chart!

From the Upcoming ueue, submitted by jaimec.


Another great use of cute animals in cell phone commercials, and possibly where Samsung adapted the idea from, is Telus (Canada). One of my favourites is the Lizard Hug from a few years back: http://www.youtube.com/watch?v=f4OHAZ4_pRM&e

What I like about them is that they usually just use the natural behaviour and facial expressions of the animals. They're on an all-white background and the music and titles nudge the interpretation. Very cute.

They've been doing basically the same style of cute animal ad for almost a decade, but somehow manage to keep it fresh. I chose my first cell phone in 1999 partly because of their damn adorable Rebate frog (when they were Clearnet), and, uh, partly because of the actual rebate - cell phones weren't free handouts back then. I can't find that one on youtube, but the basic style hasn't changed much. The major change over the years was that Clearnet just used lizards and amphibeans, while their successor Telus expanded to all kinds of animals.
Here's some others:

Chameleons - Find Me
http://www.youtube.com/watch?v=cG1kGCp9MGA&feature=related

Penguin - Support our Athletes
http://www.youtube.com/watch?v=0_oeOGuCCkE&feature=related

Fish - Across the nation
http://www.youtube.com/watch?v=4iUeYn1D4TA

Poker Bunnies
http://www.youtube.com/watch?v=MqqqASlVaac
Abusive comment hidden. (Show it anyway.)
Dah! so frakking cute! Finally ad agencies get that boobs don't sell stuff anymore; fluffy cuteness does!

And I think we can stop the evil hedgehog by manipulating his swivel chair again. He is going DOWN!!
Abusive comment hidden. (Show it anyway.)
Login to comment.
Click here to access all of this post's 10 comments




Email This Post to a Friend
"How to Use Cute Animals in Advertisements"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More