White Sox Banned Bottled Water in the Dugout: Must Protect Gatorade's Image!

Ed Price, who covers the New York Yankees for New Jersey's The Star Ledger, noticed that there's an odd sign in the dugout of the White Sox's stadium: "NO BOTTLED WATER ON THE BENCH." (Even in the humid Chicago summers!)

Gatorade is Major League Baseball's "official sports drink." So instructions were sent that no player could be seen drinking anything but Gatorade in the dugout. Not even Aquafina, which is the "official water" of MLB. Not even bottles of water with the labels removed.

White Sox clubhouse personnel said if players take bottled water onto the bench, all the bottled water will be removed from the clubhouse as punishment.

Link - via J-Walk Blog


They use the big Gatorade coolers (with the paper cups) for water. Merchandising/sponors bring about some interesting scenarios... like win a driver sponsored by Gatorade won a race that was sponsored by Powerade he threw the celebratory Powerade to the side and gulped down some Gatorade. The sponsors were not amused... we're talkin' LimeCat levels of non-amusement here.
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