Swedish Vodka maker Absolut is stirring up a little nationalistic pride in Mexico with their new ad depicting what Mexico would look like in an "Absolute World". But it is stirring a few feathers in El Norte, that's for sure:
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S. Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”
But he said that were the campaign to run in the United States, it might fall flat. “Many people aren’t going to understand it here. Americans in the East and the North or in the center of the county -- I don’t know if they know much about the history. “Probably Americans in Texas and California understand perfectly and I don’t know how they’d take it.”
Link - via AdPulp (who said "Lou Dobbs is now totally switching to Grey Goose.")