I love the fact that YouTube has become a truly global and multilingual phenomenon and I'm fascinated by the videos that people around the world are watching that make it onto the Top 100 videos of today list on the site. As viewership grows, more and more of the site's top videos are neither in English nor focused on English-speaking audiences.
Today's #1 YouTube video by a huge margin has had more than 780,000 views since it was posted on Thursday. The #2 video by comparison has only 320,000 views as I write this.
The video in question was filmed during looting and rioting in Belgrade, Serbia following the declaration of independence by Kosovo and the new state's recognition by the US and other Western nations.
The video follows several young women who are gleefully looting expensive goods from smashed storefronts. At least one of them doesn't like being filmed and tries to cover her face. The cameraman sarcastically criticizes them (in Serbo-Croatian) for "trading Kosovo for a pair of shoes."
It's yet another peek into another world that we would be less likely to see before the age of internet and YouTube. How is society changing with the barrier to entry for broadcasting to millions of people around the world set so low?
[Reuters has a quick story on the looting here.]