A Driving Game Controlled with Your Pee

How should Frankfurt Taxi Service advertise their service to those who've had a few drinks and shouldn't drive home?

Saatchi & Saatchi in German came up with this ad:

The Piss-Screen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafés. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself – if they wanted the car to go right, they simply peed to the right (and visa versa).

The overall design of the driving game was similar in style to that of Need for Speed, requiring relatively quick reactions. Obviously the more drunk you are, the slower your response, reinforcing the effects of alcohol to the gamer. The game ultimately culminates in a shocking crash-sequence, leaving the viewer with little doubt as to the repercussions of driving while drunk.

The Message
“Too pissed to drive?”
“Take a Taxi instead”

http://www.piss-screen.de/ - Thanks therror!