To promote awareness of its cheese, the Stilton Cheese Makers Association is making a cheese ... perfume!
The makers of the famously pungent Stilton blue cheese have launched their own perfume.
And they have approached Cat Deeley to be the face of Eau de Stilton.
It claims to "recreate the earthy and fruity aroma" of the cheese "in an eminently wearable perfume".
Here's more about the Eau de Stilton: Link | Announcement: Stilton Cheese website