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10 Candy Bars You'll Never Eat

The following is reprinted from Uncle John’s Legendary Lost Bathroom Reader.

These tidbits about extinct candy bars come from Dr. Ray Broekel, "candy bar historian" and publisher of a newsletter called the Candy Bar Gazebo.

THE AIR MAIL BAR. Introduced in 1930 to honor the first airmail flight in the U.S. - in 1918, from Washington, D.C. to New York City. Ironically, the first flight never made it to New York. After takeoff, the pilot noticed someone had forgotten to fill the fuel tank. Then he got lost over Maryland and had to land in a cow pasture. The Air Mail candy bar had a similar fate.


In the early 1920s, the Pendergast Candy Company in Minneapolis introduced a candy bar with a nougat center. They planned to call it the Emma bar. But when it wound up twice as thick as expected (they accidentally put too much egg white in the mixture), they changed the name to Fat Emma. Later, Frank Mars copied the idea to create the Milky Way bar.

THE SAL-LE-DANDE BAR. The first candy bar named after a stripper - Sally Rand, whose "fan dance" at the 1933-34 Chicago World's Fair shocked and titillated the nation. In the 1960s, another stripper bar was available briefly: the Gypsy bar, named after Gypsy Rose Lee.

Red Grange Bar (Image Credit: Gallery of Red Grange Material)

THE RED GRANGE BAR. Endorsed by Red Grange, the most popular football player of his day. After starring at the University of Illinois, he joined the Chicago Bears in 1925 and helped keep the National Football League in business. Unfortunately, he couldn't do the same for his candy bar.

THE VEGETABLE SANDWICH BAR. One of the weirdest "health" bar ever made, this 1920s vegetable concoction contained cabbage, celery, peppers, and tomatoes. Its makers claimed that it aided digestion and "will not constipate."

THE ZEP CANDY BAR. "Sky-High Quality." One of several candy bars that capitalized on the popularity of "lighter-than-air" dirigibles in the 1930s. This one featured a sketch of a Graf Zeppelin on the wrapper. It was taken off the market after the Hindenburg exploded in 1937.

Chicken Dinner Candy Truck [Image Credit: Charles Phoenix]

THE CHICKEN DINNER BAR. One of the bestselling bars you've never heard of. It was introduced in the 1920s and remained on the market for about 50 years. The original wrapper featured a picture of a roasting chicken on a dinner plate - a bizarre way of suggesting it was a nourishing meal and encouraging customers to associate it with prosperity ("a chicken in every pot"). The manufacturer, Sperry Candy Co., even dispatched a fleet of Model A trucks disguised as giant sheet-metal chickens to deliver the candy to stores. Several years after the bar's debut, Sperry dropped the chicken from the wrapper. But it kept the name.

THE BIG-HEARTED "AL" BAR. George Williamson, owner of the Williamson Candy Company, was a good Democrat and a good friend of New York governor Al Smith, Democratic nominee for president in 1928. Smith lost in a landslide to Herbert Hoover, and his candy bar soon followed.

THE SEVEN UP CANDY BAR. Got its name from having seven connected pieces, each with a different center. The bar came out in the 1930s, before the 7-Up Bottling Company began production of its soft drink - so the Trudeau Candy Company owned the trademark rights to the name. Eventually the 7-Up Bottling Company bought the bar and retired it, so they had exclusive use of the name no matter how it was spelled - Seven Up or 7-Up.

[Image Credit: I Remember JFK]

THE "IT" BAR. The #1 female sex symbol of the silent movie era was Clara Bow - known as the "It Girl." (She had that special quality her movie studio called "It.") In 1927 the McDonald Candy Company of Salt Lake City tried cashing in on her popularity with a candy bar featuring her face on the wrapper. It did well for a few years, then disappeared along with Bow. (She wasn't able to make the switch to talkies, because although she was lovely to look at, her Brooklyn accent made her impossible to listen to.)

Also Gone: The Betsy Ross bar, the Lindy (for Charles Lindbergh), Amos 'n' Andy, Poor Prune, Vita Sert, and Doctor's Orders.

Reprinted from Uncle John’s Legendary Lost Bathroom Reader. ©1999 by the Bathroom Reader’s Press.

The article above is reprinted with permission from Uncle John's Legendary Lost Bathroom Reader. This special edition book covers the three "lost" Bathroom Readers - Uncle John's 5th, 6th and 7th book all in one. The huge (and hugely entertaining) volume covers neat stories like the Strange Fate of the Dodo Bird, the Secrets of Mona Lisa, and more...

Since 1988, the Bathroom Reader Institute had published a series of popular books containing irresistible bits of trivia and obscure yet fascinating facts. Check out their website here: Bathroom Reader Institute

i've eaten that seven-up bar as a kid so it was still being made at least until the early seventies. i liked it and loved the concept, like a whitman sampler box in a bar. thanks for tickling my memories.
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the vegetable sandwich bar made me smile as my company (in fact the healthfood industry as a whole) is awash with these sweet yet vegetable-y monstrosities one of the market leaders can be found here
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Interesting factoids... However, Clara Bow was actually called "The It Girl" because she starred in the movie "It". The definition ("that strange magnetism which attracts both sexes... entirely unself-conscious... full of self-confidence," etc.) came from the novel the film was based on and was later used to refer to Bow.
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I enjoyed the read, but some actual descriptions of the bars other than just, "It was introduced, was popular for a while, then got taken off the market" would be nice. Such as what flavor(s) and junk the bar actually contained?
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That is so lame that 7-up bought out the Seven Up just to shut down it's name! How many people did that unemploy in one fell swoop? I loved the seven up bar as a kid. Used to buy it at a vending machine at a Esso station down the street for a dime in the late 60's. Back then if you had a quarter, you could get a coke, a candy bar and a pack of gum. Not a bad summer day for a kid! All righty, I'm goin' back ta my log cabin and lookin' fer gold. Kids today... sheesh.
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The 7-up candy bar was one of my favorite candy bars while I was growing up. I was still able to sometimes find it as late as the early 1970's and then when I tried to find it, it was gone! Please bring it back!
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I worked for a wholesale company back in 1964 and I remember 7-up - Chicken Dinner - Brach Mint Bar -and oh yes how about that Whiz Bar ? It was great I'm retired now. It sure be great to have these old candy bars back. How about some old gum no longer available Do you know what ones? Have a great day Old candy man
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I remember the Seven Up bar..and also some of the old gums. My aunt used to bring us CLOVE gum and Teaberry gum. I found both of these at Cracker Barrell. I think that it had move CLOVES back in the day. :-) I remember it being STRONG back then..but then maybe it was because it was so different from SUPER BUBBLE or BAZOOKA or DOUBLE BUBBLE !! :-)
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There used to be a seven-up cookie bar. I think it was
made with chocolate chips, almonds, coconut, condensed
milk and it must have had three other ingredients. Easy to make, just baked in a baking dish, I think you
threw all the ingredients together and some raised to the top - hence the name. Does anyone have the recipe?

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My grandfather was the chief candymaker at Sperry Candy for years (Jacob Kraemer). I remember my mother telling us how he would spend many evening hours at the kitchen table creating new recipes. There were other bars he also created including the "Cold Turkey" and the "Denver Sandwich". You may notice the food theme here. I understand that Mr. Sperry, the owner of the the company, was originally in the restuarant business and hence the connection.
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Hey Mike! Since you are correcting people, it is Clara, not Clare and the actual correct way to say it is The "It" Girl, not with a capital t in it and since it is a title, the word the has to be capitalized as does the word girl.
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Here's one I remember that didn't even get a mention: It was a small packet containing little teensy squares called Sen Sen.....nasty bad horrible stuff, but my sisters LOVED it. Below is a link to a picture of the package. I too alas have told people over the years about the Seven-Up candy bar and they thought I was on drugs. Especially when I told them it didn't taste like the famous soda.
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