Sea Launch streamed a live Webcast of its launching of a 209-foot satellite-carrying rocket from an unmanned floating platform. The video was meant to promote the company's launch to the general public and interested investors.
Or so they thought. See what happened when things went horribly, horribly wrong. Popular Mechanics got the scoop: Link - Thanks Matt!
I don't think rockets are meant to go down. It looks like someone forgot to take it out of reverse.
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