Ikea and Deutsch teamed together to make "everyday fabulous" for New Yorker in this guerilla marketing blitz in preparation for Design Week in New York City. They put together over 600 installations: living rooms in bus stops, oven mitts in subway trains, pens in ATM machines (until they were all stolen anyhow!)
See more pictures: http://blog.insnet.de/2006/ikea-outdoor-guerillia-aktion/
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