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The US Postal Service is like a damsel in distress. Severe distress. The rise of email and the Great Recession, coupled with bad management and its high labor (and labor's retirement) costs have caused the institution to be near collapse.
But, like the analogy goes, there's a white knight! Here's how the Post Office plans to rescue itself from bankruptcy: more junk mail for everyone!
LinkMany consumers are irked by the catalogs, credit-card pitches and other "junk mail" they receive. But the U.S. Postal Service loves it—and wants to deliver more.
The agency, beset by historic losses and a plummet in first-class mail, is running promotions, easing rules and planning television and radio ads to encourage more businesses to send pitches by standard mail, the official term for bulk mailings used by marketers to prospect for customers.
"What we want to do is to make standard mail more interesting for customers so we can grow the total volume," Postmaster General Patrick Donahoe said in an interview. "We don't call it junk mail—it's a lucrative avenue for anyone who wants to reach customers."
The 2,100 citizens of North Pole, Alaska take Christmas very seriously. Since 1954, they’ve volunteered for Operation Santa, a program of the US Postal Service which answers letters to Santa Claus. The program has volunteers all over the country, and many letters are routed through Alaska to get the special North Pole postmark. However, the USPS is discontinuing the practice of sending letters to the town of North Pole.
Anchorage-based agency spokeswoman Pamela Moody said dealing with the tighter restrictions is not feasible in Alaska.
“It’s always been a good program, but we’re in different times and concerned for the privacy of the information,” she said.
Moody stressed that kids around the world can still send letters to Santa Claus. The Postal Service still runs the giant Operation Santa Program in which children around the world can have their letters to Santa answered, and the restrictions do not affect private organizations running their own letter efforts.
But what will change are the generically addressed letters to “Santa Claus, North Pole” that for years have been forwarded to volunteers in the Alaska town. That program will stop, unless changes are made before Christmas.
North Pole residents are upset over the changes, and also unhappy that North Pole cancellations will now be stamped in Anchorage instead of Fairbanks, which is only 15 miles from North Pole. Link -via Consumerist
(image credit: AP/Sam Harrel)
