How do the things that we buy become things in the first place?

Documentary filmmaker Gary Hustwit (who also did Helvetica – yes, a film about the typeface) takes a look at product designers and their industrial designs his new film, Objectified:

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Here’s the trailer: Link [embedded YouTube clip] – via Fimoculous