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	<title>Neatorama &#187; cocktail napkin</title>
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		<title>7 Brilliant Ideas Scribbled On Cocktail Napkins and Toilet Papers</title>
		<link>http://www.neatorama.com/2009/03/05/7-brilliant-ideas-scribbled-on-cocktail-napkins-and-toilet-papers/</link>
		<comments>http://www.neatorama.com/2009/03/05/7-brilliant-ideas-scribbled-on-cocktail-napkins-and-toilet-papers/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 09:00:50 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Bathroom Reader]]></category>
		<category><![CDATA[cocktail napkin]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.neatorama.com/2009/03/05/7-brilliant-ideas-scribbled-on-cocktail-napkins-and-toilet-papers/</guid>
		<description><![CDATA[The following reprinted from Uncle John&#8217;s Giant 10th Anniversary Bathroom Reader. Got an idea but no paper to write it down? Don&#8217;t worry, just do what these people did and grab whatever&#8217;s in front of you and start scribbling: Written on: A cocktail napkin By: Rollin King and Herb Kelleher The Story: Kelleher was a [...]]]></description>
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<td colspan="2" valign="top"><em>The following reprinted from <a href="https://bathroomreader.theretailerplace.com/MLBX/actions/searchHandler.do?key=0003030884&amp;nextPage=booksDetails&amp;parentNum=11997" target="_blank">Uncle John&#8217;s Giant 10th Anniversary Bathroom Reader</a>.</em></p>
<p><img src="http://static.neatorama.com/images/2009-03/idea-cocktail-napkin.jpg" alt="" width="500" height="332" /></p>
<p>Got an idea but no paper to write it down? Don&#8217;t worry, just do what<br />
these people did and grab whatever&#8217;s in front of you and start scribbling:</p>
<p><strong>Written on</strong>: A cocktail napkin<br />
<strong>By</strong>: Rollin King and Herb Kelleher<br />
<strong>The Story</strong>: Kelleher was a lawyer. King was a banker and<br />
pilot who ran a small charter airline. In 1966, they had a drink at a<br />
San Antonio bar. Conversation led to an idea for an airline that would<br />
provide short intrastate flights at a low cost. They mapped out routes<br />
and a business strategy on a cocktail napkin. Looking at the notes on<br />
the napkin, Kelleher said, &#8220;Rollin, you&#8217;re crazy, let&#8217;s do it,&#8221;<br />
and Southwest Airline was born.</p>
<p>[editor's note: This issue of the Bathroom Reader was printed in 1997.<br />
In 2007, in an interview with <a href="http://www.dallasnews.com/sharedcontent/dws/bus/industries/airlines/stories/DN-rollinking_16bus.ART.State.Edition1.372f4be.html">The<br />
Dallas Morning News</a>, Rollin King admitted that the napkin story was<br />
"a hell of a story" but not true]</p>
<p><strong>Written on</strong>: Toilet paper<br />
<strong>By</strong>: Richard Berry<br />
<strong>The Story</strong>: Berry, an R&amp;B performer, was at a club<br />
in 1957 when he heard a song with a Latin beat that he liked. He went<br />
into the men&#8217;s room, pulled off some toilet paper, and wrote down the<br />
lyrics to &#8220;Louie, Louie.&#8221;</p>
<p><strong>Written on</strong>: The back of a grocery bill<br />
<strong>By</strong>: W.C. Fields<br />
<strong>The Story</strong>: In 1940 Fields needed money quickly. He scribbled<br />
down a plot idea on some paper he found in his pocket, and sold it to<br />
Universal Studios for $25,000. Ironically, the plot was about Fields trying<br />
to sell an outrageous script to a movie studio. It became his last film,<br />
<em>Never Give a Sucker an Even Break</em> (1941). Fields received screenplay<br />
credit as Otis Criblecoblis.</p>
<p><strong>Written on</strong>: The back of a letter<br />
<strong>By</strong>: Francis Scott Key<br />
<strong>The Story</strong>: In 1814 Key, a lawyer, went out to the British<br />
fleet in Chesapeake Bay to plead for the release of a prisoner. The British<br />
agreed, but since Key had arrived as they were preparing to attack, they<br />
detained him and his party until the battle was over. From this vantage<br />
point Key watched the bombardment, and &#8220;by the dawn&#8217;s early light&#8221;<br />
saw that &#8220;our flag was still there.&#8221; He was so inspired that<br />
he wrote the lyrics to &#8220;The Star Spangled Banner&#8221; on the only<br />
paper he had, a letter he&#8217;d stuck in his pocket.</p>
<p><strong>Written on</strong>: A cocktail napkin<br />
<strong>By</strong>: Arthur Laffer<br />
<strong>The Story</strong>: In Sept 1974, Arthur Laffer (professor of<br />
business economics at USC) had a drink at a Washington, D.C. restaurant<br />
with his friend Donald Rumsfeld (then an advisor to President Gerald Ford).<br />
The conversation was about the economy, taxes, and what to do about recession.<br />
Laffer moved his wine glass, took the cocktail napkin, and drew a simple<br />
graph to illustrate his idea that at some point, increased taxes result<br />
in decreased revenues. The graph, known as the &#8220;Laffer Curve,&#8221;<br />
later became the basis for President Reagan&#8217;s &#8220;trickle-down&#8221;<br />
economics.</p>
<p><strong>Written on</strong>: A napkin<br />
<strong>By</strong>: Roger Christian and Jan Berry<br />
<strong>The Story</strong>: In the early 1960s Roger Christian, one of<br />
the top DJs in Los Angeles, co-wrote many of Jan and Dean&#8217;s hits with<br />
Jan Berry. One night he and Jan were at an all-night diner and Christian<br />
began scribbling the lyrics to a new song, &#8220;Honolulu Lulu,&#8221;<br />
on a napkin. When they left the restaurant, Jan said, &#8220;Give me the<br />
napkin &#8230; I&#8217;ll go to the studio and work out the arrangements.&#8221;<br />
&#8220;I don&#8217;t have it,&#8221; Christian replied. Then they realized they&#8217;d<br />
left the napkin on the table. They rushed back in &#8230; but the waitress<br />
had already thrown it away. They tried to reconstruct the song but couldn&#8217;t.<br />
So the two tired collaborators went behind the diner and sorted through<br />
garbage in the dumpster until 4 a.m., when they finally found their song.<br />
It was worth the search. &#8220;Honolulu Lulu&#8221; made it to #11 on the<br />
national charts.</p>
<p><strong>Written on</strong>: The back of an envelope<br />
<strong>By</strong>: Abraham Lincoln<br />
<strong>The Story</strong>: On his way to Gettysburg to commemorate the<br />
battle there, Lincoln jotted down his most famous speech &#8211; the Gettysburg<br />
Address &#8211; on an envelope. Actually, that was just a myth. Several drafts<br />
of the speech have been discovered &#8211; one of which was written in the White<br />
House on executive stationery.</td>
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<td width="150" valign="top"><img src="http://static.neatorama.com/img4/bri-giant-10th-anniversary.jpg" alt="" width="150" height="223" /></td>
<td width="350" valign="top">The article above is reprinted with permission from <a href="https://bathroomreader.theretailerplace.com/MLBX/actions/searchHandler.do?key=0003030884&amp;nextPage=booksDetails&amp;parentNum=11997" target="_blank">Uncle John&#8217;s Giant 10th Anniversary Bathroom Reader</a>, which comes packed with 504 pages of great stories.</p>
<p>Since 1988, the Bathroom Reader Institute had published a series of popular books containing irresistible bits of trivia and <a href="http://www.bathroomreader.com/pilot.asp?pg=throneroom">obscure yet fascinating facts</a>.</p>
<p>If you like Neatorama, you&#8217;ll love the <a href="http://www.bathroomreader.com/">Bathroom Reader Institute&#8217;s books</a> &#8211; go ahead and check &#8216;em out!</p>
<p><a href="http://www.bathroomreader.com/"><img src="http://static.neatorama.com/img4/bri-logo-310.jpg" border="0" alt="" width="310" height="79" /></a></td>
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