The way fast food companies use social media to advertise has changed quite a bit over the last few years, and these days it's not uncommon to find companies like KFC trolling for laughs via Tweets.
But making up a fake food blogger just to troll the "clean eating" set has earned KFC UK & Ireland the award for "the most surreal social media campaign of 2017 (so far)".
Mmmm, spiralised chicken breast and the other white meat- cauliflower! Figgy's "burger" is one of the many "recipes" shared on her website, and people who randomly stumble upon Figgy's website or social media accounts may have no idea she's connected to KFC in any way.
But anyone who actually tries one of her "recipes" is gonna be in for a real treat!
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