The flavors you like are partially based on how sensitive you are to certain chemicals. Now Meantime Brewing is creating custom brews for customers based on their DNA. Using a saliva sample to analyze what flavor compounds you may or may not enjoy, they will make you a beer they think you enjoy. They will even have you come in to consult on the beer so they can get your input on their flavor profiles and help name the beer and design the label. Of course, this kind of customization isn't cheap -the basic package will cost almost $31,000, but at least it leaves you with a good 2,000 pints of beer.
Read more about the process on their website.
Via Food Mic