UK Lingerie Brand Launches Campaign to Honor Fuller Figured Women

Image: Curvy Kate via Glamour UK

Last year, lingerie corporate giant Victoria’s Secret caught a backlash when it ran the ad pictured below, which detractors said was unrealistic in terms of supposedly representing a range of women's shapes and sizes.

Now UK-based lingerie maker Curvy Kate, which specializes in bra cup sizes from D-K, has launched a campaign that is an obvious send-up of the Victoria's Secret ad.

Curvy Kate is using their ad to publicize their search for a lady to represent their brand. They have selected ten finalists; see all of them and vote for your favorite here. -Via Daily Dot

Image: Victoria's Secret

The UK seriously worries me. They do shit like this all the time. They're one of the fattest nation's in the world, and they seek to "honor fuller figured women"? Japan didn't get to be one of the thinnest nations in the world by honoring fuller figured women. They're aggressively anti-fat, and they start at birth. If a Japanese woman has a fat baby, she worries--and rightly so. Fat is a killer. The UK is actively killing itself with campaigns like this.

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With the exception of maybe three of the models in the top picture, the rest look horribly unhealthy, not full figured. Sure, it contrasts with the anorexic models in the other picture, but why do we seem to react to anorexia by showing unhealthily overweight women?

When do we start getting healthy women as models? Sell whatever underwear sizes you want, but the models should not be a choice of 30+ lbs underweight or 30+ lbs overweight. Two or three of those women look to be 100+ overweight. The only one I'd say might be a healthy weight for her height and skeletal structure is the one on the far right. A couple others are close, but still clearly unhealthy.

Should we really be supporting an ad campaign that seems to put being overweight up as some sort of ideal?

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