Volkswagen wants people to think of its electric cars as futuristic, so it hired William Shatner and Leonard Nimoy to appear in this German language commercial. It shows a young and hardcore Trekkie getting the thrill of his life when William Shatner moves into his neighborhood.
This behind-the-scenes video, which is embedded below, is even better. I gather that Owen Jonas, the boy in the video, is an actual Trekkie himself. Shatner looks around the toy collection and shares bits of interesting trivia with him. For example, Shatner explains that toymakers made hand phaser replicas that were better than the props, so the show began using the toys instead of the props.
-via The Geek Twins