Advertising campaigns are meant to get attention, to engage the viewer in a way that sparks their interest in the product or service being offered.
Restaurants want to make you hungry, service providers want to prove they have the lowest price, but how does a science museum go about advertising to the public?
They engage the public by showing them the science of the everyday, making concepts more easily understood and inviting the viewer to explore the wonders of the scientific world at their museum.
Science World at TELUS World of Science in Vancouver, British Columbia wanted to create a series of unique and very original ads for their museum, so in 2010 they commissioned creative agency Rethink Canada to help bring their visions to life.
What began as a simple set of radio commercials has turned into a multimedia, multiplatform campaign that has people talking, and touching, and interacting with their ads.
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-Via Opposing Views