Where can you go to find a purple tea kettle? A purple couch? Purple camouflage underwear? You go to The Purple Store! Adam Sheridan opened The Purple Store in Seattle (and online) because people who prefer purple had trouble finding purple things and were excited when they did.
"People often expect us to have wacky, crazy, strange things," Sheridan said. "What we found is what our customers want is ordinary everyday item, but in purple. One of our rules is, if we don't love it, we don't carry it."
And business is good. The store survived the recession and Sheridan said with more fans of people discovering The Purple Store everyday, they have plans to add products and locations.
Sheridan himself isn't necessarily a huge purple fan, but he does wear the regal color quite often and he appreciates it. Mostly, he loves that his store makes people happy.