British designers Andrew Tan, Ross Malcolm and Jordan Schlipf invented the Morella, a cup holder for umbrellas. It pivots, so that as you turn the umbrella up or down, the drinks stay stable and won't spill. They've designed two models, one to carry just one drink and the other to carry two drinks.
Malcolm came up for the idea while standing in the rain outside of a pub. He held a drink in one hand and an umbrella in the other. There had to be a better way to manage the task. So he got together with other designers and made cardboard models.
They hope to eventually sell the single model for $8-17 and the double from $13-20.
-via Inventor Spot