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Replacing Celebrities With Those in Need

What if we cared about those living in poverty as much as we care about celebrities?

Woodgreen is a Toronto organization that helps all kinds of people find their potential. One of its programs is Homeward Bound, which helps struggling single mothers earn a college degree and start careers. A new ad campaign for Homeward Bound imagines tabloid magazine covers that focus not on celebrities, but mothers who are having a hard time. The women in the ad are students or graduates of Woodgreen's program, but they may well represent the women in line with you at the grocery store. There's also a video of a celebrity gossip-type TV show with the same message, which you can see at the Homeward Bound page. -via Buzzfeed


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True, we read celebrity magazines for the same reason crime gets on the news: because it's something different and novel and outside the norm. At the same time, famous faces on tabloids have become the norm at magazine stands. As a one-shot ad campaign, these covers stick out by being very different from the faces we usually see on that wall of magazines.
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Denied, normal's people lives, eviction, not being to afford stuff, etc, are basic things that many of us have actually faced in some way at some point in our lives, or a variation of it, I don't want to read about that, rather read about interesting lives.

I mean you could write a book about the most normal boring life ever, but then you'd have to be Chekhov to make it interesting.
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