In the world of click-to-read online content it's all about the views- how many people view your article, how many people link to your article, and how those numbers compare with the rest. Writing content for the online world is a hit-or-miss affair, and sometimes the numbers just don't add up- sometimes people use sneaky tactics to falsely inflate those numbers, gathering views like Smaug gathers gold coins.
But what if novels were subject to the same criteria for success? Nick Moran and Janet Potter of The Millions wondered- what would happen to book titles if the creativity was stripped away and replaced with upworthy titles that conned people into taking a closer look?
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