An article at the Daily Beast entitled Fail Fast, Fail Often: How Losing Can Help You Win explains how doing something over and over, even though you make numerous mistakes, is better than sweating over every detail of fewer attempts. The secret is learning from your failures, which you can't do if you never fail.
The ad Proctor & Gamble produced for the Sochi Olympics illustrates exactly that point. It's the practice and the failures that get you to the top. Get a hankie, since it may make you go all verklempt inside. You'll probably see a shorter version of this on TV quite a bit over the next month. -via Uproxx
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I think a combo of Twitter-only content and Neatorama exclusives/particularly good posts is the way to go.
To be fair, I dislike twitter very much. I'm all for technological progress, being 22 and all, but there are various things about twitter that rub me the wrong way.
It's a banal and ignorant place to be. More a flame game than the old yahoo chat rooms. Really alex, please reconsider. Twitter is for twats.
Contests? Good. Site updates w/o content? Good.