McCovey Cove in San Francisco Bay lies just beyond the right field wall of a baseball stadium. Boating baseball fans often hang out there during games in the hope of catching stray balls. To give them the full ballpark experience, ESPN and its ad agency hired a kayaker to sell them hot dogs:
Enter London Van Der Kamp, a professional kayaker who briefly stepped away from his day job at an outdoor sporting goods company and into a specially made kayak that was used during Sunday's game between the Giants and Dodgers.
Van Der Kamp, recruited by ESPN and its advertising agency, Wieden+Kennedy, was targeted to be a floating hot dog vendor for the night. His job? To serve other Cove kayakers hot dogs, free of charge, from a custom-built contraption that contains a warming compartment and bottles of mustard and ketchup.