This is celebrity model Kim Kardashian. She's not getting a medical treatment, but a beauty treatment. The "blood facial" or "vampire facial" injects a person with his or her own blood. CBS News Miami explains how it works:
First, Angela gets numbing cream to her face. Then, 2 vials of blood are taken from her arm. That blood is sent to a centrifuge where it’s spun for 9 minutes. The spinning separates the red blood from the yellow platelets. Dr. Gallo then uses his derma pen, an actual machine with 9 small needles, to puncture the skin while the platelet’s are placed on skins surface.
“The needles open the skin so the platelets go in. The growth factors within are released through the tissue to form collagen and elastic tissue, that heals the area,” said Dr. Gallo