James ‘Jimmy’ McConnell, a former Royal Marine, died with no surviving family members. The staff at the nursing home in Southsea, Portsmouth, England, where he lived knew little about McConnell and were concerned that no one would be there for McConnell's funeral.
So a call went out across social media websites for anyone from the armed forces family who could turn up to give him a send-off.
And almost 300 people turned up at Milton Cemetery this morning in the bitter cold to say farewell to the man they had never met.
A small procession through the cemetery was led by Royal British Legion standard bearers.
The hearse was accompanied in a procession by flag-bearing motorcyclists from the Royal British Legion Riders Branch.