How do you make a viral YouTube video turned Internet meme that's been viewed over 29 million times and spawned hundreds of parodies? First, obtain a cat video (that's right, you don't actually need a real live cat)

Here's the story of how Brad O'Farrell came up with the Keyboard Cat meme, as told by VICE (plus, cameos of a whole bunch of other memes). Hit play or go to Link [YouTube] - Thanks Juliette!