New Look and Logo for American Airlines: Hot or Not?

So. The perennially beleaguered American Airlines, which has been operating under Chapter 11 bankruptcy protection since late 2011, has shown a glimmer of profit in the last quarter of last year. And you know what this means: they're going to spend that money on ch-ch-changes!

That's right: American Airlines is getting a new logo and new looks for its aircrafts. CEO Tom Horton issued this remark below - see if you can decipher what it means:

“Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our planes represent more than a change of symbol, but a symbol of change in our path to modernize and innovate. ”

More than a change of symbol, but a symbol of change. You've got to admit, the man has got ways with words: Link

Hot or Not?

What do you think of the new American Airlines logo and looks?



Worst idea ever.... Hey guys - instead of investing our glimmer of profit on something that will attract customers, like promotions, more flight options, or affordable air fair.... lets change the picture on our signs and letterhead, and paint flags on our planes! Shiny colors wooo!.. Have fun flying the company further into the ground Tom Horton.
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AA has been voted the worst airline in the world, and THIS is what they come up with to attract more customers? how about better customer service? how about not losing baggage, and keeping to flight schedules? pretty it up all you want, but that won't help. what is it with companies who just want to change appearances, but not business practices? they obviously think we're idiots (mainly because we have been for so long).
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