Freelance illustrator and designer Charlie Layton began using the refrigerator/freezer in his Philadelphia apartment as a dry-erase board several months ago. He drew on the surface of the appliance while having his morning coffee. Layton started photographing the drawings and posting them to his Facebook page each Friday, calling the feature "Freezer Fridays." Then Charlie's friend, Redditor unsavory77, uploaded his work to Reddit. The photos instantly became so popular that Layton's website crashed from being overwhelmed with traffic. Layton said of his newfound popularity:
"It's pretty crazy. It's hard to grasp that thousands of people have seen something so quickly."