Datta Phuge of Pimpri-Chinchwad, India, spent £14,000 ($22,754) on a custom-made gold shirt to impress women. The shirt is woven through with 24-karat gold thread and comes with matching cuffs, belt, and rings made of leftover gold. The six buttons are Swarovski crystals. Phuge made his fortune as a money-lender.
'I know I am not the best looking man in the world but surely no woman could fail to be dazzled by this shirt?' he explained
'The gold shirt has been one of my dreams,' Mr Phuge told Indian newspaper the Pune Mirror.
'It will be an embellishment to my reputation as the ‘Gold man of Pimpri"' Mr Phuge said.