Pantone Announces Color of the Year 2013

The Pantone Color Institute has announced the Color of the Year for 2013: Emerald 17-5641. The color on anything besides a gem doesn't really remind me of the gem, however. How about you?

Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. Also the color of growth, renewal and prosperity, no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

"The most abundant hue in nature, the human eye sees more green than any other color in the spectrum," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today's complex world. This powerful and universally-appealing tone translates easily to both fashion and home interiors."

I don't know, this shade doesn't appear to match anything I already have, which may be a clue to why it was selected. Fashion-conscious consumers will have to start all over and buy whole new sets of clothing, accessories, and household items. Link -via Gizmodo


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