In an apparent attempt to compete with Yelp, the publisher of a phone book listed a Montana barbeque restraurant under the section for businesses that dispose of dead animals:
Lacey's lawsuit claims a Dex salesman deliberately published the free listing under the "Animal Carcass Removal" section after he refused to buy an advertisement in the phone book. The salesman no longer works for the company.
Lacey claimed the negative publicity caused business to drop off at his Bozeman and Belgrade restaurants and his brand's reputation to suffer. His lawsuit alleged negligence, defamation and slander, among other charges.
The two parties settled out of court.