Using Sex to Sell Government Bonds

bonds

"Men that own government bonds are popular with the ladies!" You don't believe me? But this ad from government of Japan says so!

Japanese women are seeking men who invest in government bonds, according to an advertisement being run by the Ministry of Finance.

“I want my future husband to be diligent about money,” a 27-year-old woman says in an ad being run in free magazines promoting a fixed-rate, three-year note that Japan started selling last week. “Playboys are no good.” She’s one of five women featured in the page, which says “Men who hold JGBs are popular with women!!”

You can view the full advertisement at the image link below.

News Story and Image -via Glenn Reynolds 


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