Holiday Creep

No, "holiday creep" doesn't refer to the character in the picture, but to the fact that Christmas decorations show up in stores before Columbus Day. Why do stores do it? Because customers respond -by buying early and buying more.

Despite the loud sighs and eye rolling that usually occurs when shoppers see Christmas decorations in stores parked next to an aisle of Halloween candy, shoppers are taking advantage of the layaway programs, the toy reservation schemes and early discounting as a way to soften the holiday’s blow to the household budget.

Nearly four in 10 parents with children under the age of 18 begin their holiday shopping before November, according to a recent study of more than 1,600 subscribers to couponing website RetailMeNot.com.

“The reality is that holiday shopping is officially in full swing,” said Jill Balis, senior vice president of marketing at WhaleShark Media, the operator of RetailMeNot.com.

The group has even gone so far as to trademark a term for the phenomenon, “OctoNovemCember,” and it plans to center a new marketing campaign — complete with a mascot, the Pumpkin-Headed Turkey Claus — around the idea.

Black Friday sales have spilled over into Thanksgiving Day sales -and the people who take advantage of them save money. Link -via Fark

(Image credit: RetailMeNot)


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