When you talk about cymbals, chances are you're talking about Zildjian cymbals. But did you know that the company is four centuries old and still run as a family business?
Nearly 400 years ago, in 1623, Avedis Zildjian founded a cymbal-manufacturing company in Istanbul.
Now run by 14th generation family member Craigie Zildjian, along with her sister Debbie, the company has outlasted empires, survived a move overseas to the US, and thrived during the economic turmoil of the Great Depression and two World Wars.
Today, the company controls 65% of the world's cymbal market, and took in more than $50m in revenues last year.
But for the Zildjians, it's more than just a business.
Kim Gittleson of the BBC has a fascinating look into the oldest family firm in the USA: Link