The Coke machine just wants to be loved. Is that so wrong?

The ad agency Ogilvy & Mather rigged this soda vending machine in Singapore to respond to hugs by dispensing free cans of soda. The idea is to encourage people to embrace Coca-Cola, in this case, literally.

What other products do you think should be sold this way?

Link -via DVICE | Photo: Ogilvy & Mather