The Dark Side of Creativity

We all want to be creative, but according to recent studies, there is a dark side of creativity:

Francesca Gino of Harvard University and Dan Ariely of Duke University conducted a series of experiments in which they asked subjects to complete various ethically ambiguous tasks.

The result: Not only do naturally creative people cheat more than uncreative people, subjects cajoled into thinking outside of the box become cheaters, too. This suggests that the creative process isn’t just tied to dishonest behavior; it actually enables it--troubling news at a time when the corporate world treats innovation as an unimpeachable moral good.

Suzanne Labarre of Co.Design has more: Link


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