Love bratwurst? German meat lovers can now buy a pack of sausage made from pigs that they personally choose (Pig #2 looks particularly yummy!):
Consumers can even go to a website to look at pictures of the pigs, read the latest news on each sow and then vote for the animal they want to eat.
The winner gets converted into sausages and other meat products.
"I think man has lost touch with his food," said Dennis Buchman, the creator of the Meine Kleine Farm My Little Farm in English initiative.
"People eat a sausage like a carrot; without any thought about what goes into it."
Oh, the hate comments we're gonna get on this one!
If I were a vegetarian, I might have room to find it off-putting. But I eat meat. Whether it's from an animal I've chosen personally or seen on the hoof doesn't make it any more or less icky than one that was processed without me seeing it before it hit my plate.
I grew up with eating farm animals being quite the norm. The animal you saw born or brought home as a little piglet or calf or chick and fed and cared for every day was some day going to be on your dinner table. And you knew that and it was okay. It was just the way of the world.