Don't get too excited, hippies. This video made the rounds today with explicit "this is real" remarks that initially had me a little bit giddy with the Rube Goldbergesque idea of first breeding super-pigeons, then training them, then convincing every customer to send photographs of themselves, cities and homes to Jojo, all to avoid shipping shoes via freight or traditional carrier. I wanted to believe it, I did. But a disclaimer at the end of the video implicitly denies the reality of super-pigeon shoe shipping:
The remarks made in this video do not reflect the reality of pigeon fancying. No birds have been maltreated during the shooting of this film.
None of this should distract from the JoJo Project's goal of providing clean water and reforestation efforts, though, it's too bad, really. I almost bought a pair of men's shoes.