A search for the origin of a clown costume led Elyse Luray of the PBS series History Detectives to do research on how the character of Ronald McDonald came about. Several people had a hand in creating the advertising icon.
But it was another clown who refined the character into a company mascot. Read all about the history of the McDonalds clown at AOL Weird News. Link
Previously: Ronald McDonald's first ad.
Around 1963, a McDonald's in Washington, D.C., decided to boost business by sponsoring "Bozo's Circus," a children's show featuring future "Today Show" weatherman Willard Scott.
It was very successful, increasing sales by 30 percent fairly quickly.
As part of the show, Scott created a new character, Ronald McDonald, that looked much different than the famed clown seen today.
This Ronald had a food tray for a hat and a paper cup for his nose, but Smith says corporation executives were able to see the possibilities for something even more iconic.
But it was another clown who refined the character into a company mascot. Read all about the history of the McDonalds clown at AOL Weird News. Link
Previously: Ronald McDonald's first ad.
Newest 3 Comments
He looks so sweet and inisint hes not creepy bring the old ronald mcdonald back the new one scares me good luck for the joker being terrifyed my the "new" ronald mcdonald
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that image is downright terrifying.
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From creepy pedo clown to corporate creep clown, so pretty much the same thing.
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