Is This Really the First-Ever Animated Tattoo?

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Is this real or just clever advertising? Ballantine's, a brand of blended scotch whiskies, has a "leave an impression" tagline, which is just what Marco did by getting a QR code tattoo. On the heels of hoax by the woman who claimed she got tattoos of all of her Facebook friends' profile pics, many people are doubting the authenticity of this one. What do you think?

Link via the Des Moines Egotist

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Not the first QR code tattoo. Clever that it links to an animation involving that tattoo. I just hope that the QR code isn't linked directly to YouTube since you never know if and when they are going to change their URLs.
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Guys, this is as simple as this: download the code reader app (scanlife for EZ codes), pick a moment in the video when the code is clear and pause it on full screen. The video gets triggered. It's not a fake.
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