Rob Zombie for Woolite

As in Woolite clothes soap. No, really. You might know Rob Zombie as the founder and lead singer of White Zombie or you might be more familiar with his film work directing gory horror movies like House of 1000 Corpses and the Halloween remake. Either way, odds are good that you probably don’t think about a gentle laundry detergent when you picture the guy.

That’s exactly why having him direct the 30-second spot is pretty genius. I mean, when was the last time you even thought about Woolite, let alone voluntarily watched a commercial for it?

Link via the Des Moines Egotist