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Coca-Cola Turns Highway Into Movie Theater

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This might make a massive traffic jam a little more tolerable. As part of their "Spread Happiness" mantra, Coke put up a big screen in Bogotá, Colombia, so stranded people could at least be entertained by a movie while they waited for the jam to clear up. Cars not in seeing or hearing distance of the screen could tune in to a local radio station to listen, similar to the way drive-in movies work now. But that's not all - Coke also hired models to act as carhops, delivering free mini-Cokes (a new product - see, there's the marketing tie-in) and movie theater fare such as hot dogs, nachos, candy and popcorn.

Link via Mashable

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