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Erectile Dysfunction Drugs Getting a Stiff Competition: Here Comes Viagra Gum!

The little blue pill is going to have some competition Pfizer's patent on Viagra ends next year, so the company is trying to market something edgier: Viagra gum.

The market for drugs to correct erectile dysfunction has passed $5 billion a year from sales to tens of millions of men. And it is increasingly being driven by novel applications to compete with the lower-priced generics on the horizon.

“ ‘Gimmick’ is a strong word, but all of this is designed to create new brand identities,” Dr. Joseph P. Alukal, an assistant professor and director of reproductive health at the New York University School of Medicine, said. “A newer product, less expensive, and a new form of taking it — all that might convince more people to try it.”

Link - via Newser

P.S. I challenge you to come up with a better title! :)

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